Psy Becomes Cosmetics Model for Somang Cosmetics
The endorsement deals continue to spill in for Psy.
After racking up deals with food, beverages, mobile phone carriers and more, Psy has now even snatched himself a cosmetics deal.
Somang Cosmetics revealed on October 15 it had signed on Psy as its official model. The cosmetics company, now in its 20th year, is the parent company behind various makeup and skin care lines such as RGII, EcoPure and more.
Among their lines, Psy will represent ‘The Flower Men’ line. Psy will go beyond just representing the line as a model but will also take part in planning , and deciding on the concept, for the line and taking part in the line’s marketing campaign.
A representative for Somang Cosmetics shared, “We decided the world star Psy’s friendly yet identity-clear image was right for The Flower Men brand. Through the collaborative effort with Psy, The Flower Men brand will become the number one male cosmetics brand once more.”
Photo Credit: YG Entertainment