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SM Entertainment Joins Hands With Visa and KB Card to Create SM Check Card

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2012.07.26 11:30 CJ E&M enewsWorld Stewart Ho

Fans may soon be able to carry around their very own SM Entertainment check card.

Representatives for SM Entertainment, Visa and KB Card came together on July 26 to sign an MOU (memorandum of understanding) together.

Under the agreement, the three respective companies will now work together to create a new business model to jointly develop the entertainment and finance sector together to create a synergy effect with K-Pop content and finance platforms.

SM Entertainment Joins Hands With Visa and KB Card to Create SM Check Card

Additionally, as part of the MOU terms, an SMTown brand check card called the ‘KB CARD SMTown Visa Check Card’ will begin being issued in October and will be accepted globally wherever Visa cards are accepted.

Visa and KB Card will also be partners in SM’s upcoming S.M.Art Exhibition, running from August 10 through August 19, and the upcoming SMTOWN Live World Tour III in Seoul on August 18.

SM Entertainment shared on the new collaboration saying, “Through this MOU we anticipate a diverse range of new business models to emerge and to provide a variety of benefits to fans.”

Photo credit: SM Entertainment


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