Even CEOs Know Their K-pop
A recent survey revealed that a majority of CEOs in Korea know at least four K-Pop groups.
In a survey released by the Samsung Economic Research Institute on October 16, 50.6 percent of the 356 CEOs in Korea who participated in the study said they knew at least four K-Pop groups.
Super Junior, Girls’ Generation, SHINee, 2PM, JYJ, CN Blue, 2NE1, Kara, Big Bang and B2ST were among the 10 K-Pop groups mentioned in the survey,
Of the respondents, 7.6 percent said they knew all 10 groups, while 17.1 percent said they didn’t know any of the aforementioned groups.
On why K-Pop is so popular overseas, 32.6 percent of the CEOs answered, ‘because of the Korean talent agencies’ excellent planning and marketing abilities,’ while 32.3 percent said, ‘because YouTube and other social networking services have made K-pop more accessible.’
With regards to which area singers or music may be most useful to corporate management, 35.7 percent of respondents said, “As the country’s image improves, it contributes to the export of products.”
Meanwhile, 34.3 percent said ‘applying the know-how from K-Pop’s success’ and 19.7 percent responded, ‘utilizing K-Pop singers in product advertisements or for marketing.’
Finally, the CEOs predicted that, in terms of targeting foreign markets, the popularity of K-Pop would be most beneficial for TV/film/games (64 percent), then travel/leisure (61.5 percent), fashion/beauty (49.7 percent) and IT/appliances (16 percent).
Photo credit: SM Entertainment
- Hallyu 20111017