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Red Velvet to Return with Full-Length Album ′The Red′ on September 9

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2015.09.04 12:12 Mwave Lee Ji Young

Red Velvet will be releasing its first full-length album The Red.


On September 9, Red Velvet will release 10 tracks from The Red, including lead single Dumb Dumb, and it is expected to elicit an explosive response from fans who have been waiting for Red Velvet′s new music and performances.

Red Velvet to Return with Full-Length Album ′The Red′ on September 9

Lead single Dumb Dumb is an uptempo dance track created by LDN Noise that features an infectious hook and groovy beat. The lyrics express the heart of a girl who turns into a fool and becomes awkward in front of her crush.


Red Velvet topped various music, album and music video charts with its first mini album, which was released in March, and earned six trophies on cable and major television network music programs for lead single Ice Cream Cake. The members have also been receiving a lot of love as MCs and on variety shows, further heightening fans′ anticipation for Red Velvet′s transformation with the new album.


Red Velvet has also showed a range of charms, from bubbly and loveable to alluring beginning with debut song Happiness to Be Natural, Ice Cream Cake and Automatic, and recognized as a top girl group for the members′ singing and performance abilities, the group is expected to show SM′s girl group power following after Girls′ Generation (SNSD).


Red Velvet also heightened curiosity by revealing an image teaser along with the album title via Instagram on September 3, and the group continued to tease on September 4 with a clip featuring a portion of the track and the members′ new looks.


Red Velvet also created an art wall on Instagram, using the platform to promote its comeback in diverse ways, and the group plans to utilize platforms like SMTOWN′s official YouTube channel and SMTOWN′s official Naver V app channel in the future.


Meanwhile, Red Velvet′s first mini album The Red will be released on September 9.


Photo credit: SM Entertainment

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