Kim Soo Hyun Becomes New Face of Jeju Air Following Big Bang and Lee Min Ho
Hallyu star Kim Soo Hyun has been selected as the model of an airline.
On March 16, Jeju Air announced that is has selected Kim Soo Hyun as its model, stating, “Following our hallyu star marketing with Big Bang and Lee Min Ho, we’ve selected Kim Soo Hyun, who is one of the most popular stars across Asia, as the model in order to strengthen our expansion strategy in the Asian market.”
The airline rep stated, “Kim Soo Hyun will be promoting as the face of Jeju Air for one year, through printed advertisements, online and offline video promotions as well as the advertisements displayed in and out of the planes.”
An affiliate of Jeju Air stated, “In order to go above and beyond as the number one LCC in Korea and the big three in the Korean airline industry and to become the brand heading to become the best LCC in North East Asia, we’ve selected hallyu star Kim Soo Hyun as the new face of Jeju Air. To strengthen the brand image set apart from the new LCC and to increase the popularity of Jeju Air in Asia, we will launch marketing activities multilaterally.”
Meanwhile, Kim Soo Hyun starred in the dramas The Sun and the Moon, You Who Came From the Stars the film Secretly, Greatly and has won various awards.
Photo credit: enews
- Kim Soo Hyun 20150316