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Lee Jong Suk Selected as Model of Casual Brand MVIO in Korea and China

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2015.01.27 11:28 Newsen Jo Yeon Kyung Translation Credit : Yeawon Jung

Lee Jong Suk has been selected as the model of Cheil Industries Inc.’s character casual brand MVIO in Korea and China.

Unlike the existing male clothing brands with formal styles, MVIO newly suggests slim-fit menswear with trendy and witty designs, gaining popularity from young men.

An affiliate of MVIO revealed that Lee Jong Suk has been selected as the exclusive brand model because his outstanding physical traits as a model-turned-actor, his shy smile that captures the hearts of women and acting ability, coincided with the brand image.

Lee Jong Suk has been selected as the model of numerous brands since he starred in SBS’ Pinocchio.

Lee Jong Suk Selected as Model of Casual Brand MVIO in Korea and China

Lee Jong Suk Selected as Model of Casual Brand MVIO in Korea and China

The affiliate stated, “On January 8, MVIO has opened a life style store with a hotel concept in COEX, which has many Chinese visitors, and will be presenting stores with complex cultural space in China as well. We are anticipating that by appointing Lee Jong Suk as the model, who has been gathering popularity as the next generation’s hallyu star with unique acting ability and outstanding fashion style, we can promote the brand not only in Korea but to Chinese consumers as well.”

Photo credit: MVIO

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