Go to contents

Hallyu Stars Earning Big Money Through Overseas CFs

Rating Rating more Three Stars

2011.10.11 10:13 Mwave Kim Ji Young

If you really want to know how popular a celebrity is, a good way is to take a look at how much he or she is paid for shooting CFs (commercial films). More popular means more advertising effect means more money, right? But is it possible for Korean celebrities to actually receive more for shooting CFs overseas than in Korea? Apparently, it is!

World Report-The Great Korean Wave took a look at which celebrities are actually popular enough in other foreign countries to be paid more for shooting CFs there than in Korea.

Hallyu Stars Earning Big Money Through Overseas CFs


Kara enjoyed an explosive bout of popularity two years ago in Korea with its single Mister. With its popularity, promptly came CF love calls, and the group suddenly was all over the place, recommending chicken places, shoes and even family restaurants.

Of course, when you take over the country, you get paid bank. The group received approximately 400 million won per commerical. And when it seemed things couldn’t get any better for the group, Mister again brought the group up to top star status in Japan. The group’s popularity made it a ‘blue chip’ star in Japan also, bringing the group approximately 700 million won per CF, 300 million won more than what the group was paid in Korea. What does this all mean? Basically, these girls don′t need any mister to help pay their bills.

Hallyu Stars Earning Big Money Through Overseas CFs

Song Hye Gyo

Song Hye Gyo, Korea’s top actress. Every piece she stars in becomes a major hit, and in the belief that her winning streak will shine through her CFs, she′s also become an A class star in the advertisement industry, getting paid about 700 million won per CF in Korea.

Her status also reached out to China when her dramas Autumn in My Heart and Full House became major hits with record breaking ratings. This showed in the country’s CF industry, which paid her a staggering 1.1 billion won per CF, 400 million more than her Korean fees. Girl won′t be suffering anytime soon.


The man is entering the army as we type - and so it′s a good thing he′s stored up enough money through his commercials and advertisements. His CF earnings in Korea for the first half of the year reached about 2 billion won for two CFs, an estimated 1 billion for each. He also succeeded in scoring two more CF contracts in China, contracts.. The male cosmetics CF he filmed in China yielded 1.67 billion won per shoot, going way over the A class 1 billion won payment he received in Korea.

Jang Geun Suk

The Asian Prince Jang Geun Suk is actually an original CF star, as he made his debut 19 years ago with a children’s underwear advertisement. At the time he started small, getting paid 2.2 million won for modeling in his undies (minds out of the gutter- he was a kid!), and after entering middle school earned tens of millions for CFs with BoA and Ara. His rise in popularity continued with his appearance in the hit drama You’re Beautiful, leading him to receive big star payments of about 400 million won per CF.

You’re Beautiful was then exported to Japan, and helped crown Jang Geun Suk as a bonafide hallyu star. Now he’s busy trying to get through all the events and broadcast schedules on his already full list of things to do. And hard work really does pay off, as it was revealed that Jang Geun Suk receives a whopping 1.27 billion won per CF, 570 million more than the 700 million won paid to Japan’s state guests Bae Yong Jun and Lee Byung Hun!

His CF contracts even earn him 70 million won more than Korea’s number one CF model Lee Young Ae, who receives 1.2 billion won per CF, proving that Jang Geun Suk is also Korea’s top hallyu star in advertisement.

Additional reporting credit: Kim Hye Jeong, Kim Young Ju, Lee Ji Eun
Translation credit: Erika Kim

Any copying, republication or redistribution of Mwave's content other than for personal uses is expressly prohibited Without prior permission from Mwave. Copyright infringement is subject to criminal and civill penalties.


search news