Girl’s Day Hyeri Selected as Face of Sports Casual Brand EXR
Girl’s Day’s Hyeri has been selected to model for sports casual brand EXR’s F/W collection.
EXR recently chose Hyeri, who earned a huge jump in popularity with her lovely character in MBC’s Real Man, as the new muse of its F/W collection.
In the commercial campaign released on October 15, Hyeri is wearing a baseball down jacket as well as other main items from EXR in the upcoming season, showing off her sporty charms.
An affiliate of the brand said, “Hyeri has been selected as the model since her fresh and lively image coincides well with the direction EXR is seeking to take. By selecting Girl’s Day’s Hyeri as the commercial model of EXR in Korea and China in the later half of 2014, EXR will continue to publicize its capacity to grow as a global brand.”
More news on Hyeri, who has become the new model of EXR, will be available on EXR’s official Facebook.
Photo credit: EXR