[Video] Pretty Idols + Pretty Clothes = The Perfect Marketing Strategy
Mnet’s Wide Entertainment News says that idols and trends are something that cannot be seen separately, which is probably why more and more idol groups are representing brand name merchandise, creating a win-win situation for both the idols and the clothing company..
Some of the biggest representatives of idol marketing are Super Junior, Big Bang, and CN Blue, and even with just these three groups, it is easy to visibly see that the income for each clothing brand rose significantly.
When the clothing brand Spao was born, the company was smart enough to sign Girls’ Generation to sign with it, even creating the group’s stage outfits and selling them in its stores for fans.
Soon after the opening of its stores, the brand was able to receive more than 200,000,000 won (~171,400 USD).
Even mix-matching of idol singers with flower boy actors gave good results, as Kara’s Han Seung Yeon and Kang Ji Young posed together with Lee Min Ki, bringing the clothing brand Unionbay higher sales.
It’s not just the pretty faces that make the big bucks, but other celebrities, such as writer Lee Oi Soo and Boohwal, have created hilarious commercials with unexpected endings that received much love from its audiences.
But for some reason, our eyes naturally wander to the beautiful eye candy that idol groups are. So for the other non-idol models in the clothing brand industry, we wish you good luck.
Check out the clip below!
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