Crayon Pop′s Agency Chrome Entertainment Becomes a Distribution Label with Sony Music Entertainment Korea
Chrome Entertainment, which holds the popular girl group Crayon Pop, signed a new label contract with Sony Music Entertainment Korea.
The announcement about the new contract was made on July 7.
The two firms had already been in a licensing and strategic cooperating relationship, which let Sony Music Entertainment Korea distribute all music and albums produced by Chrome Entertainment.
The new contract elevates the relationship and makes Chrome Entertainment an independent label under Sony Music Entertainment with the ability to distribute music from other sources.
Head CEO Jung Kyo Ho of Sony Music Entertainment Korea commented, "The label contract is of a kind rarely seen in Korea, and is the product of long term talks and agreements. Chrome Entertainment will continue to strengthen its production abilities with its creativity and differentiated content, while Sony Music Korea expects to accelerate its advancement into overseas markets with Chrome Entertainment′s content."
Hwang Hyun Chang, head of Chrome Entertainment, answered, "The contract makes Chrome Entertainment a label under Sony Music Entertainment, and lets the agency distribute music not only by its own artists but also artists from other agencies. We will aim to distribute a wider variety of genres and concepts through our label."
Photo credit: enews DB, Chrome Entertainment, Sony Music Entertainment Korea
- Crayon Pop 20140707