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LeeSsang Sets Up Performance-Centered Production Company

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2012.05.22 12:30 Mwave Stewart Ho

LeeSsang has set up its own company.

On May 18, LeeSsang officially launched its own performance production company, LeeSsang Company. The company will focus on creating various business content in the performance area to become a entertainment specialty company.

Regarding its new venture, LeeSsang said, “The life expectancy of a singer is found through concerts in which singers can directly mix with the audience. We believe it’s a no-brainer that an artist should direct and do everything they can for their own performances since it’s their concert. LeeSsang is still a rookie when it comes to concerts. We will study hard the ways of performance culture to create a LeeSsang-like concert brand to show everyone.”

LeeSsang Sets Up Performance-Centered Production Company

LeeSsang went on to say, “It’s true that for Korea’s singers and artists, to show audiences a diverse number of things our current performance system is inadequate. We hope we will be of some help in helping create a better environment with higher-quality performances [for singers and artists].”

The creation of LeeSsang company does not mean the duo will be coming out of its long-time agency home, Jungle Entertainment.

LeeSsang’s albums will continue to be marketed and aided by Jungle Entertainment and LeeSsang Company will work as a strategic partnership and focus on their respective areas.

Photo credit: LeeSsang Company

LeeSsang 20120522
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