SBS Predicts Overseas Edition of ‘Running Man’ Will Launch This Year
SBS held a luncheon meeting on April 4 at a hotel in Yeouido.
The meeting was attended by Jang Kwang Ho, the director of SBS production department, Ha Seung Bo, the head of SBS variety department, Baek Jung Ryul, the chief producer of SBS variety department, Mok Jun Gyu, the manager of the SBS PR department and more.
As the competition for higher viewership ratings is getting fiercer, it has brought out higher quality content in variety shows, which also feature hallyu stars, leading to new hallyu wave of variety shows. SBS’s Running Man has especially been gathering a lot of popularity across countries in Asia.
It has been reported that many countries overseas have been sending their love calls to purchase the program formats. SBS has also expressed positivity in supporting the exports its program formats.
But when would the overseas edition of Running Man come out?
The head of SBS variety department Ha Seung Bo stated, “We don’t intend on selling Running Man for short term. We are looking for agents that can support the format of Running Man long term. We cannot say definitively for now, but we’ll have a detailed outcome by the end of this year. That is our goal.”
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