Lee Seung Gi Sells Out Winter Jackets
Lee Seung Gi proved to be worth all the hype, as he recently set a new record for a home shopping channel.
The outdoor wear brand Firstlook launched a new winter jacket, which Lee Seung Gi models for, on December 1 through CJ O-shopping’s home shopping channel, and broke all sales records from that channel.
Lee Seung Gi’s jackets, which brought in more than 2 billion KRW (~2 million USD) in sales, broke the records set by Vera Wang’s bag, which set the record in 2012.
The popularity of the jacket is largely due to Lee Seung Gi’s popularity, as a rep from Firstlook commented, “We received over 1,400 orders when the news went out that he [Lee Seung Gi] will be wearing the jacket for Nunas Over Flowers and when he wore the orange jacket on Runing Man, we sold out the jackets within ten minutes.”
Meanwhile, Lee Seung Gi has been continuing to show off his charming character through the new variety show, tvN’s Nunas Over Flowers.
Photo credit: Prain