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2NE1 Chosen to Speak at Cannes International Advertising Festival

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2012.04.04 18:06 Mwave Stewart Ho

2NE1 will be speaking at France’s Cannes International Advertising Festival.

In June, at the ‘Korean Wave Through Digital Wave’ seminar of the Cannes International Advertising Festival, the group will go on stage to speak on the merits of K-Pop.

2NE1 Chosen to Speak at Cannes International Advertising Festival

The move came as YG Entertainment has been successfully marketing hallyu digitally.

2NE1 has recently been garnering praise and attention world wide and even was recently voted, ”Best New Band” by MTV Iggy. Much of the group’s success came through the successful utilization of YouTube and other social networking services.

Regarding the group’s public speaking event, 2NE1 shared, “Standing on stage as speakers and not performers and in front of so many people is a first for us, but as a representative of K-Pop we will make sure to let the merits of Korea’s Gayo music be known, as well as the reasons for why they should keep a close watch on K-Pop. Next time we want to stand on stage at Cannes not as public speakers but as performers.”

The Cannes International Advertising Festival is already attracting worldwide attention for its list of high-profile individuals scheduled to attend and speak. These include Sebastian Coe, head of the London Olympic′s organizing committee, Martin Sorrel, Head of WPP, Trevor Edwards, Nike’s Vice President and Michal Patric King, producer of the popular Sex and the City series.

The Cannes International Advertising Festival began in 1953 and this year’s festival marks its 59th. It recognizes not only outstanding advertisements but helps share marketing and advertisements expertise by sharing current global trends. This year’s festival is expected to hold some 50 seminars.

Photo credit: YG Entertainment

Reach reporter Choi Eunhwa on Twitter @silvercandy88!

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