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‘Infinity Challenge’ Enters Ninth Week of Broadcast Suspension

Rating Rating more Two Stars

2012.04.01 11:25 Mwave Lee, JinHo Translation Credit : Stewart Ho

MBC’s Infinity Challenge entered its ninth week of broadcast suspensions, due to the on-going labor union strike at MBC, with pressure growng at the broadcast station. Reportedly two billion won worth of lost profits are the result of the on-going strike and the record in broadcast suspensions for the show is concerning viewers. However, signs of Infinity Challenge’s staying power are still clearly ,sparking interest into the show still.

‘Infinity Challenge’ Enters Ninth Week of Broadcast Suspension

On the March 31 episode of Infinity Challenge, the show entered its ninth week of suspensions and recorded a 6.4 percent viewership ratings (according to the AGB Nielsen Media Research). The comparison in ratings to rival shows of SBS’ Star Junior Show and KBS’ Quiz to Change the World, which recorded ratings of 11.5 percent, shows the gap isn’t too large.

But for Infinity Challenge, which recorded weekly average ratings near twenty percent before its suspensions, there are large disappointments. The substitute programs have taken a nosedive in ratings while commercial deals have slowed to a trickle. According to a member of KBS, Infinity Challenge has lost some 1.7 billion won in advertising sales. In comparison to the previous period it’s believed it has lost some 2 billion won in total.

However the fact Infinity Challenge is still averaging some six percent in ratings during its suspension should be noted. The reruns are still averaging better ratings than MBC’s Our Sunday Night which is suffering its worst ratings around two percent.

An Our Sunday Night representative shared, “In light of the labor union strikes we have had to outsource the production leading to a drop in quality,” while the subcontracted companies have shared, “Due to our sudden overtaking of the production there’s some aspects that are insufficient. We will pay more attention to the matter.”
While MBC is recording two percent ratings in the prime Sunday slot, Infinity Challenge is maintaining 6 percent ratings in its Saturday slot. This is clear evidence Infinity Challenge has a solid and loyal stream of fans behind it.

A broadcast member said, “In general when a program runs a ‘special’ broadcast, it usually records some three to four percent in ratings. However it’s surprising for a variety program to average some six percent in ratings over nine weeks.”

Photo credit: MBC

Infinity Challenge 20120401 MBC 20120401 Our Sunday Night 20120401
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