Lee Hyori and Pet Soon Shim Model for Puma
Lee Hyori and her beloved pet dog, Soon Shim, have been selected for Puma’s 2012 Social Campaign. The released images shows Lee Hyori decked out in a Puma baseball jacket over a TX3 Shoes print T-shirt while making a silly pose with Soon Shim.
According to Puma Korea’s lifestyle marketing team, “Not only did Lee Hyori’s healthy image and positive personality match well with Puma’s Social Campaign, but the diverse sides of her she displayed, such as the tough image she showed through her television reality programs, as well as her work on behalf of animals, made her a much sought-after model for our social campaign and we expect the collaboration between the stylish Hyori and the innovative Puma Social Campaign to create a big issue.”
The Puma Social Campaign was launched last year and aims to set itself apart from being just another company brand by focusing on the becoming a social brand that attempts to promote coming together to find the joy in life.
The Puma Social Campaign is occuring around the world and is adapted to according to each respective country’s culture and sentiments.
Photo credit: Puma