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Im Si Wan Gets Stylish for First Commercial Shoot

Rating Rating more One Star

2012.03.13 10:32 Mwave Kim, JiYeon Translation Credit : Erika Kim

ZE:A’s Im Si Wan is now all set to take over ads and commercials.

Most recently, after appearing as the young prodigy Heo Yeom in MBC’s The Sun and the Moon, Im Si Wan was picked as the new face for the health product Uberzen and Zerex.

Im Si Wan Gets Stylish for First Commercial Shoot

The shoot for the commercial took place on March 12, and Im Si Wan perfectly fit everything from a neat schoolboy look to casual styles and dandy suits.

That Im Si Wan was actually a bright student when he was at school was part of the decision to bring him in as a model for the product. He once got the highest grades in the school for a college entrance exam prep test, and even served as the school president.

A rep from Im Si Wan’s agency Star Empire told enews on March 13, “According to an ad official, the ad will use Im Si Wan’s modern image to help the product escape from the stereotypical health product image of the past, and differentiate it with a more trendy and shocking concept.”

“The same official said, ‘Im Si Wan has a maturity and star quality that is rarely seen in recent idols, and is the biggest blue chip star of the year as many love calls for dramas are pouring in and advertisers are keeping their eyes on him,’” the rep added.

Im Si Wan has been cast in KBS2’s upcoming drama The Equator Man, and will also be appearing as the handsome high school student Im Si Wan in MBC’s upcoming sitcom Standby, which will start airing after High Kick: The Short Legs Strike Back.

Photo credit: Star Empire

Im Si Wan (ZE:A) 20120313
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