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[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

Rating Rating more Three Stars

2013.07.25 10:30 Mwave Grace Danbi Hong

Making a surprise release, f(x) unveiled the music video for Rum Pum Pum Pum on July 24, while we were expecting something on July 29 with the album.

But no real complaints as the music video is here and we’re able to hear the song early on.

Full of colors and shine, Rum Pum Pum Pum brought out the beauty in these girls, but we can’t help but to think about Christmas.

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: Oh it′s the SM set
G: Ah these familar set of SM
E: SM needs to buy new sets
G: Yeah... This is getting silly

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: Whoa Krystal is Red
G: So colorful

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

G: Victoria′s eye makeup is kind of cool
E: Sulli′s hair is kind of wild

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: Not feeling these tartan outfits...
E: Plaid?
G: Yeah...
E: Scottish.

G: Rum Pum Pum Pum
E: This sounds like a Christmas song
G: Seriously...Little Drummer Boy.

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

G: Just realize Key wore that hat on the Blue Carpet at the 20s choice
E: LOL
E: Couple hat?
G: GASP!!

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

G: Floating flowers.
G: Those are pretty though
G: Wait...those are mechanical!

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: Oh was that Amber or Key!?
G: Hahaha that was definitely Amber
E: Oh, it′s Amber

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: Krystal′s eyes are freaking me out

E: This song reminds me of 5 different songs
G: I mean, that′s what SM likes to do
G: Mix songs together and hope for the best

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

G: This dance is gonna be a hit – the headache dance.
G: I can see fans dancing to this.
E: Really? I have a headache.

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: Oh there′s that SM 360 camera

E: I′m getting a headache on top of my headache from this rotating camera
G: Yeah, they tried a new approach with it, but it′s trippy

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

G: Amber has one glitter eyebrow
G: And two different color contacts!

E: Amber really belongs in SHINee
E: She would fit in so well
G: I can see her in that group

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: I feel like I haven′t seen much of Victoria in this
G: Or Luna
G: It was mainly Krystal…but her hair is on fire.

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

E: That′s it?
G: Yeah....
G: That was kind of...underwhelming
G: But still very unique.

[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box

G: This song... just keeps reminding me of Little Drummer Boy.
E: Yea, I can′t help but think this song was released in the wrong season

Conclusion: We applaud f(x) for finally having a song where the lyrics make sense! We′re just saddened that there′s no direct translation in English for 사랑니 (wisdom tooth) because it makes more sense than Rum Pum Pum Pum as the title.



Photo Credit: SM Entertainment

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f(x) 20130725
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