[Video Reaction] f(x) ‘Rum Pum Pum Pum’s into the SM Box
Making a surprise release, f(x) unveiled the music video for Rum Pum Pum Pum on July 24, while we were expecting something on July 29 with the album.
But no real complaints as the music video is here and we’re able to hear the song early on.
Full of colors and shine, Rum Pum Pum Pum brought out the beauty in these girls, but we can’t help but to think about Christmas.
E: Oh it′s the SM set
G: Ah these familar set of SM
E: SM needs to buy new sets
G: Yeah... This is getting silly
E: Whoa Krystal is Red
G: So colorful
G: Victoria′s eye makeup is kind of cool
E: Sulli′s hair is kind of wild
E: Not feeling these tartan outfits...
G: Rum Pum Pum Pum
E: This sounds like a Christmas song
G: Seriously...Little Drummer Boy.
G: Just realize Key wore that hat on the Blue Carpet at the 20s choice
E: Couple hat?
G: Floating flowers.
G: Those are pretty though
G: Wait...those are mechanical!
E: Oh was that Amber or Key!?
G: Hahaha that was definitely Amber
E: Oh, it′s Amber
E: Krystal′s eyes are freaking me out
E: This song reminds me of 5 different songs
G: I mean, that′s what SM likes to do
G: Mix songs together and hope for the best
G: This dance is gonna be a hit – the headache dance.
G: I can see fans dancing to this.
E: Really? I have a headache.
E: Oh there′s that SM 360 camera
E: I′m getting a headache on top of my headache from this rotating camera
G: Yeah, they tried a new approach with it, but it′s trippy
G: Amber has one glitter eyebrow
G: And two different color contacts!
E: Amber really belongs in SHINee
E: She would fit in so well
G: I can see her in that group
E: I feel like I haven′t seen much of Victoria in this
G: Or Luna
G: It was mainly Krystal…but her hair is on fire.
E: That′s it?
G: That was kind of...underwhelming
G: But still very unique.
G: This song... just keeps reminding me of Little Drummer Boy.
E: Yea, I can′t help but think this song was released in the wrong season
Conclusion: We applaud f(x) for finally having a song where the lyrics make sense! We′re just saddened that there′s no direct translation in English for 사랑니 (wisdom tooth) because it makes more sense than Rum Pum Pum Pum as the title.
Photo Credit: SM Entertainment
- f(x) 20130725