SM to Open Popup Store in Seoul on June 28
An SMTown popup store, set to sell and display merchandise of SM Entertainment artists, will open on June 28.
The popup store will open in Myeong-dong. It will sell 65 different types of merchandise, bringing back the excitement brought on by the popup store that previously opened in January.
A variety of EXO items will go on display under the title ′Wolf 88′, with daily goods, fashion items, stationery, hats, t-shirts, bandannas and more items being showcased.
Other items for the summer, such as TVXQ, Super Junior and EXO beach sandals, waterproof bags, fans and travel items will be sold, alongside cellphone accessories, hair accessories, beauty products, stationery, limited new photos and life-size posters.
The Young Plaza building in which the popup store is located in will go full force with promotions, as it will be wrapped in a giant EXO image 29m wide and 14.5m high.
- SM Entertainment 20130626