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JYJ to Take on the Great Outdoors

Rating Rating more Three Stars

2013.05.01 15:10 Mwave Nancy Lee

Pretty boy idol group JYJ will rough it out as the new face of outdoor brand M Limited.

JYJ to Take on the Great Outdoors

The group adds yet another advertisement deal to the long list of brands it fronts.

On how JYJ came to represent the outdoor brand, Millet director Park Yong Hak said, “Considering the great rise in interest in outdoor life among the young generation recently, we’ve decided to make M Limited an exclusive brand. We selected JYJ, who is receiving an enormous amount of love from an entire generation of 20- to 30-year-olds through its music and style, as the model.”

Meanwhile, Kim Jae Joong recently wrapped a successful Asia tour, and the group is set to meet fans through another Membership Week event in June.

Photo credit: C-JeS Entertainment

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