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‘The Voice of Korea’ Reaches 3.8% Rating in Premiere Episode

Rating Rating more One Star

2012.02.11 12:59 Mwave Choi, EunHwa

Mnet’s new audition program, The Voice of Korea has begun with a 3.8 percent viewership rating on its premiere episode.

On February 10 at 11 pm the first episode of The Voice of Korea aired reaching a peak of 3.8 precent according to Nielsen Korea.

Its average rating came out to be 2.3 percent, hitting no.1 in ratings among cable TV programs in the same timeslot.

With Mnet’s Super Star K having held an average of 2.536 percentin ratings, it is looking likely another popular program has emerged.

‘The Voice of Korea’ Reaches 3.8% Rating in Premiere Episode

The part of the show that hit the most viewership was after contestant Bae Geun Suk sang Seo In Young’s, Cinderella, and had to decide on a coach. After the show’s airing, Baek’s unique voice became a much-buzzed issue online.

The Voice of Korea’s viewership was high not only on television but online as well.

Viewership through live online television viewing sites such as Mnet.com and tving.com was 40 percent higher than Super Star K3’s first episode.

The first episode of Super Star K3 had 8,538 viewers while The Voice of Korea’s February 10 episode had 11,677 people watching.

Before the episode’s premiere The Voice of Korea was the top searched phrase on online search engines and over 20,000 posts and comments were made on social service sites.

The high-caliber talents of the contestants drew favorable comparisons to watching the performances of professional singers.

Bae Geun Suk, Ha Ye Na, Woo Hye Mi and other contestants from the first episode have drawn in viewers right away and are already showing star potential.

On this episode, the contestants sang the songs of some of the nation’s top singers including Park Mi Kyoung, Lyn, Boohwal, Kim Gwang Suk, Seo In Young, Noel, Kim Yeon Woo and Lim Jae Bum, in entirely new arrangements.

Particularly contestant Jang Jae Ho’s emotional cover of Kim Yeon Woo’s Break-up Taxi, Sam Koo’s soulful rendition of Lyn’s We Loved Each Other gave entirely new twists to the much beloved songs.

The Voice of Korea is a survival audition program originally begun in the Netherlands. The show, and its format began in the Netherlands in September 17 of 2010 and was picked up by American broadcasting station, NBC, with coaches Christina Aguilera, Adam Levin, Cee Lo Green and Blake Shelton.

Photo credit: Mnet

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