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Cube Entertainment Artists Head to London

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2011.09.09 13:41 Mwave Lee, DongHyun

B2ST, 4Minute, G.Na and other Cube Entertainment singers will meet with international K-pop fans at the largest outdoor festival in London.


The Cube Entertainment artists will attend the 15th Mayor’s Thames Festival, held at the Bernie Spain Garden in London, on September 10 and 11 to represent the agency at the inaugural ‘Cube Public Relations’ station. As the first official offline event to introduce and promote K-Pop in London, the agency hopes to make its artists more accessible to the fans through the booth.

Cube Entertainment Artists Head to London

Interest in the festival has been heightened by the agency’s announcement that it would be bringing the ‘United Cube’ concert to London in November in response to an overwhelming amount of requests from Cube artists and K-Pop fans.


Fans will be able to purchase the Cube artists’ CDs, posters and other hard-to-get merchandise at the station, which aims to accommodate the growing K-Pop fan base in London.


According to festival officials, the Thames Festival attracts one million Londoners and tourists every year, and the ‘Cube Public Relations’ booth will be a space for K-Pop enthusiasts around the world to network with one another.


A photo zone will be set up at the booth displaying photos of the Cube artists and fans will also be able to watch the singers perform live.

Cube Entertainment Artists Head to London

The ‘Cube Public Relations’ stand is the newest addition to the festival’s regular ‘K-Pop Night’ program, which draws out more than 600 spectators per event and has proven to be an indispensable platform for the spread of Korean culture in London.


The two-day Thames Festival, the biggest outdoor event of its kind in London, is held by the river every year during the second weekend of September.


Photo credit: Cube Entertainment


Translation credit: Nancy Lee

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