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TVXQ Renews Modeling Contract with Japanese Ice Cream Brand

Rating Rating more Three Stars

2013.03.19 18:17 Mwave Lee, KyungNam Translation Credit : Erika Kim

TVXQ (DBSK) renewed its commercial contract with the ice cream brand Bokujo Sibori, leading the group to model for the brand two years in a row.

The Fuji TV entertainment news program Mezamashi reported on March 18 that TVXQ had renewed its contract, airing the new commercial video at the same time.

TVXQ is known to have practically helped continue the brand′s existence, as sales shot up by 70 percent after signing TVXQ as its model in May 2012.

TVXQ Renews Modeling Contract with Japanese Ice Cream Brand

In the new commercial, musical notes appear above the TVXQ members′ heads whenever they eat a spoon of ice cream. U-know Yunho first takes a bite, and after seeing the musical note pop up from his head, Max Changmin follows suit with a curious expression on his face.

TVXQ has recently released its studio album Time in Japan, and will soon embark on a five-dome tour.

TVXQ Renews Modeling Contract with Japanese Ice Cream Brand

Photo credit: Bokujo Sibori, Fuji TV

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TVXQ (DBSK) 20130319 Japan 20130319
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