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Secret Jeon Hyosung’s Underwear Flies off Shelves

Rating Rating more Two Stars

2013.03.11 20:00 Mwave Nancy Lee

As if shaking up the stage with her bagel girl (baby face, "glamorous" body) figure isn’t enough, Secret’s Jeon Hyosung is spiking sales for lingerie brand Yes.

Secret Jeon Hyosung’s Underwear Flies off Shelves

Jeon Hyosung signed an exclusive contract with Yes earlier this year, and it appears the brand is seeing positive results.

An affiliate of the brand revealed, “After Jeon Hyosung was selected as the exclusive model in January of this year, we’ve seen a 40 to 50 percent increase in sales from last year, the sales volume of the items seen in the ads is six times greater than the other items and is on its way of being sold out and the underwear Jeon Hyosung is seen wearing is close to being sold out.”

Yes’ marketing director also added, “Yes’ loveable and trendy image was strengthened after Jeon Hyosung was chosen as its model, and it has naturally spread to the sales increase.”

Jeon Hyosung was selected to front Yes, a lingerie brand targeting women in their 20s, for the spring/summer season.

Photo credit: Yes

Secret 20130311 Jun Hyo Seong (Secret) 20130311 Advertisement 20130311
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