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KEPA Criticizes ′Infinity Challenge′ for Taking Over the Music Market

Rating Rating more Three Stars

2013.01.17 10:30 Mwave Jeon Su Mi Translation Credit : Erika Kim

The Korea Entertainment Producer′s Association (KEPA) has stepped forth to openly criticize MBC Infinity Challenge′s release of new songs, sparking controversy among listeners.

Through press releases issued on January 16, KEPA said, "The way broadcasting systems use the popularity of certain programs to take over the music market is no different from how large conglomerates take over multiple markets by expanding their businesses."

"Such acts cause monopoly and oligopoly in the Korean music market, make producers lose their will to carry on, bring down the domestic market and destroy the colorful variety of genre. There′s a great chance that this direction, in the end, will negatively affect the development of the Korean wave."

KEPA Criticizes ′Infinity Challenge′ for Taking Over the Music Market

KEPA is arguing that, since media groups with money and influence will easily be able to gain popularity from the public by using their own popular programs, it will take over the areas of producers who work hard to diversity music genres.

KEPA added, "If continued, this will concentrate growth in a small area of the music market, shrinking the general domestic market and shaking the roots on which K-Pop will have to grow in the future."

Vice-president Maeng Jung Ho of KEPA said on the issue, "If media continues to monopolize the music market, the domestic market will become weaker and pop music will have nowhere to go. It will be difficult for those who don′t have media groups to fund them earn profit in the market, rendering it impossible for investers to invest in a variety of music content and causing a cycle in which K-Pop will lose its competitive edge in the world. Broadcasting systems and music producers must respect each other′s areas and find ways to live together."

KEPA holds 350 Korean producers and management experts as members, as well as 3,000 managers and 2,500 celebrities.

Infinity Challenge currently reigns on the charts with its new single releases from its ′How Is It′ special, in which Park Myung Soo was asked to compose for the members.

Photo credit: MBC

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