Lee Seung Gi Signs On his 4th Year as Pizza Hut Model
Lee Seung Gi is the pizza king.
On January 10, Pizza Hut announced that Lee Seung Gi renewed his contract with the franchise for 2013. This will be the beginning of Lee Seung Gi’s fourth year with the brand after first signing on in 2010.
“With his bright and friendly personality, Lee Seung Gi is a model who matches well with the image that Pizza Hut has been aiming for,” said Pizza Hut. “For the past three years with Lee Seung Gi, our sales have gone up as well as the overall image of the brand. We hope that the Lee Seung Gi effect will continue working into the new year.”
Lee Seung Gi has become the longest-running model for a pizza-related company in Korea, impressive considering how quickly and easily models are replaced in the advertisement world.
Photo Credit: Pizza Hut
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