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Infinite Becomes Spokesmodel For Fila Korea

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2013.01.02 21:00 Mwave Stewart Ho

Infinite is now the face of Fila Korea.

The group scored an endorsement deal with the athletics and sports brand Fila.

Infinite Becomes Spokesmodel For Fila Korea

The first photos released by Fila Korea shows the Infinite members going for a sporty yet casual look, representing the Fila image.

In previous years, Big Bang and B2ST served as the same brand’s models with the bags and shoes modeled by the Big Bang and B2ST members quickly going on to become best-sellers.

With their playful demeanor and stylish “urban street concept”, Fila Korea shared it is anticipating another year of hit products through Infinite’s modeling.

Infinite Becomes Spokesmodel For Fila Korea

A spokesperson for Fila Korea added, “Infinite’s stylish yet bright and energetic image was deemed a perfect fit for Fila’s new collection concept which led to the group’s selection. Even in the shooting, the members showed great teamwork as they picked out products for each other and created an overall bright atmosphere on set.”

Photo Credit: Fila Korea

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