Hyun Bin Chosen as New Face of Caffe Bene
Hyun Bin will be posing soon as the new face of the cafe franchise Caffe Bene.
According to a source in advertising on December 14, Hyun Bin recently signed an exclusive contract with Caffe Bene and finished filming a commercial for the franchise.
This isn′t the first time Caffe Bene has met with Hyun Bin, as the franchise previously invested in Hyun Bin′s hit drama Secret Garden. His popular foam kiss with Ha Ji Won from the drama was filmed with help from the cafe, leading it to seek out Hyun Bin as its model.
Before his enlistment, Hyun Bin had signed a modeling contract with more than 15 brands and franchises, making him one of the biggest figures in advertisement. Even after his release, the love calls have continued to spill in.
One rep in the industry said, "The advertisement industry made its moves to get Hyun Bin even before his release. If the trend continues, we believe the public will be able to see Hyun Bin′s face on commercials for products from almost every area, including electronics, foods and clothing, next year."
Hyun Bin is currently looking through scenarios to choose his next piece.
Photo credit: Hea Jung Min
- Hyun Bin 20121214