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[Video] Swedish TV Program Interviews SHINee and Document the Current K-Pop Craze

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2012.12.07 10:05 Mwave Grace Danbi Hong

It’s clear that K-Pop is now spreading not just in Asia but globally, especially with Psy and his Gangnam Style craze that hit the world this past July.

So to explore this sudden phenomenon and its popularity, a Swedish TV program ventured out to Seoul to learn more about and experience the world of K-Pop that is slowly crossing borders.

On December 5 (CET), the TV show KOBRA, which is broadcasted on channel SVT, a public service television company with the widest range of programming in Sweden, aired a 30-minute long documentary, exploring Seoul and speaking with K-Pop affiliated experts.

[Video] Swedish TV Program Interviews SHINee and Document the Current K-Pop Craze

The show’s host, Kristofer Lundström, met with a wide range of people from the hosts of the K-Pop TV show, Jjang, which is broadcasted entirely in English, to Mnet Global Analyst, Angelina Foss, who commented on the excitement of Korean music growing globally.

KOBRA also had the rare opportunity of hearing from the vice president of SM Entertainment as well as SHINee about what they thought about K-Pop.

But KOBRA didn’t forget to address some negative issues that K-Pop has brought up as well.

“The strong influences and popularity of the Korean wave is growing so much it′s beginning to cause restrictions and regulations in other Asian countries,” said the host. “Other countries might think Korean pop culture is too powerful, but also it also gives them the motivation to compete.”

Check out the documentary here!

Photo Credit: SVT

SHINee 20121207 Jjang 20121207
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