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BoA Becomes New Face of Cosmetics Brand, Missha

Rating Rating more One Star

2012.11.06 20:00 Mwave Stewart Ho

BoA is now the new face of the beauty and cosmetics brand Missha.

BoA recently shot her first advertisement for Missha and the new photo shows BoA glowing with her flawless, milky skin against a vivid purple backdrop.

BoA Becomes New Face of Cosmetics Brand, Missha

A spokesperson for Missha shared, “For this advertisement we took BoA’s luxurious image and tried to portray it in an artistic manner. She can almost now be called the ‘purple-light goddess’.”

The spokesperson added, “In addition to being hailed as a beauty star through all the close-ups of her flawless and milky skin on SBS’ K-Pop Star, she displays an articulate and charismatic career woman image.”

BoA previously served as Missha’s spokesmodel back in 2003 through 2006.

Photo Credit: Missha

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