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Won Bin Looks Good in a Public Campaign Advertisement for UNICEF

Rating Rating more Two Stars

2012.10.18 22:00 Mwave Lee, InKyung Translation Credit : Erika Kim

Won Bin, and his kind heart, shone with an aura brighter than a crowd of hanging lights.

The actor recently filmed a campaign advertisement as the special representative of UNICEF.

UNICEF Korea said, "We will be producing a commercial showing Won Bin sharing his warmth with children around the world, and this commercial will start airing on cable channels, online websites and theaters from November 1."

Won Bin Looks Good in a Public Campaign Advertisement for UNICEF

The commercial was filmed in September at a studio in Gwangju. The commercial tried to convey the message that anyone can be a donator, and though it may feel awkward at first, anyone can help children with the help of UNICEF. In a series of stills, Won Bin is shown with a warm smile on his face, holding a light bulb in his hands.

Won Bin said, "I remember how awkward I felt when I first met children on my trip to Africa. It was hard to approach them because I didn′t know what they thought of me and whether I would really be of help. Still, I kept talking to them, shaking their hands and patting their heads, and so we became closer. I participated in the commercial because I liked how it showed everyone feels awkward when they first start to help others."

During the shoot, Won Bin stayed close to a tree with pictures of children on it and continued to stroke the pictures, and at times told the staff about his meetings with children in Gambia and East Timor.

Head CEO Lee Oh Jin of Good Mother, the company that designed the commercial, said, "I hope many people will start sending children their love after watching this commercial."

More than 50 staff members including Won Bin, Oyster Pictures′ director Park Byung Kyu, The Form′s director Jo Jae Suk, camera director Choi Moon Yong, lighting director Jo Gi Hyun and photographer Kwon Young Ho participated in producing the commercial free of charge.

Won Bin was appointed special representative of UNICEF Korea in 2007, and has participated in African and Asian volunteer work, charity events and commercial shoots for the organization in the five years since.

Photo credit: UNICEF Korea

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