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′2012 SIA′s′ Online Vote Draws Participation from a Variety of Countries

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2012.10.17 06:00 Mwave Ko Hong Ju Translation Credit : Erika Kim

The 2012 Style Icon Awards (SIA) are being fueled by the big Korean wave washing over the world.

From September 21, the SIA official webpage has been hosting an online poll with 50 nominees.

What′s surprising about this poll is that 80 percent of the votes for the poll come from overseas. A total of 230,000 people from 140 countries have participated in the poll so far, marking five times the number of people who participated in last year′s poll.

′2012 SIA′s′ Online Vote Draws Participation from a Variety of Countries

Taiwan has been pouring out the most votes, with 19 percent of the total votes coming from the country. It is followed by China and Malaysia, adding to the competition. There are even votes cast from countries such as Algeria, Kazakhstan, Bulgaria, Kuwait, Nepal and Gabon.

Another notable fact is that there are only two idol teams in the top 20. This means that the world is showing interest not only in K-Pop, but also other areas of Korean culture such as film, media art and fashion.

The online poll results will affect 30 percent of the final decision. Out of the 50 nominees, 10 will be named the year′s biggest style icons and one will become the Style Icon of the Year. They will be picked out based on standards combining 30 percent of online poll results, 30 percent of research preferences and 40 percent committee member decisions.

Director Han Sung Mi of the style team at CJ E&M said, "This year′s SIA has been hosting a global poll for overseas fans considering the requests we received from them last year and the global interest Korean culture has been receiving recently. We plan to define K-culture through the style icons that changed Korean culture with their own styles in a variety of areas such as broadcasting, culture, art, fashion and life. We also plan to use the opportunity to spread that definition through the world."

This year is SIA′s fifth year ever since it started up in the year 2008. This year′s festival will be even bigger, incorporating a flea market, concert, film festival and new artist project. The main event, the awards ceremony, will take plce on October 25.

′2012 SIA′s′ Online Vote Draws Participation from a Variety of Countries

Photo credit: CJ E&M

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Style Icon Awards 20121017
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