SM Entertainment and CJ E&M to Collaborate in Chinese Culture Donation Event Featuring Kangta and f(x)′s Victoria
SM Entertainment and CJ E&M will together be making global cultural donations for the needy in China.
From November 1-2, SM Entertainment and CJ E&M will be participating in a corporate social responsibility event with KOFICE, CJ CGV and the CJ Sharing Foundation in Beijing.
The event was put together to celebrate 20 years of diplomatic ties between Korea and China, and is the first activity branching from the ′China Friendship Foundation for Peace and Development CJ CGV Harmony Fund′ established in June between CJ CGV and The Chinese People′s Association for Friendship with Foreign Countries.
A rep from CJ E&M told enews on October 16, "It means a lot because the activities contribute to the cultivation of talent and provides opportunities for the neglected to be educated in culture. It plans to remodel the School for Workers′ Children and provide music programs featuring hallyu artists."
The event will feature Kangta and f(x)′s Victoria, who are both popular in China, giving music lessons, dance lessons and opportunities to experience Korean culture for needy teenagers in China through the K-Pop music program.
A local official said through SM Entertainment, "Everyone is happy that Korea′s biggest entertainment and media company will be participating actively in such a meaningful event. The students are all excited to meet hallyu stars in person."
The event is especially said to be of a unique kind because it improves the education environment and at the same time provides cultural donations through its K-Pop program.
Photo credit: Hea Jung Min
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