The ′2011 MAMA′ Steps Up Its Game
The Mnet Asian Music Awards (MAMA) gets bigger and better every year, and with the upcoming show being broadcast in 20 countries to a worldwide audience of 1.9 billion viewers, 2011 is proving to be no different.
If last year’s MAMA, which was held overseas for the first time in its 13-year history, was a test run, the award show, through trial and error, has taken it up a notch this year.
One major difference from last year’s MAMA in Macau is that the award show will be held at the Singapore Indoor Stadium in Singapore this year. The show has partnered with Singapore’s public broadcasting system MediaCorp to ensure that the show runs smoothly.
The 2011 MAMA is also being held on November 29, a weekday, this year. The MAMA was held on a weekend last year due to another event in Macau scheduled for the same week. Many Korean artists, whose previously scheduled broadcast appearances and concerts conflicted with the award show, were unable to attend last year’s MAMA as a result. However, many artists are able to attend the celebrations this year because the event is being held on a weekday.
It’s also noteworthy that artists from SM Entertainment, one of Korea’s top talent agencies, will be attending the MAMA this year. Due to discord between the MAMA organizers and the talent agency, SM artists were absent from the event last year. Super Junior and Girls’ Generation (SNSD), however, have been confirmed in the MAMA lineup this year.
“It will be a noteworthy event with [artists from] the top three hallyu talent agencies SM Entertainment, YG Entertainment and JYP Entertainment in attendance,” said a MAMA organizer. YG artist 2NE1 has been confirmed for the event and miss A of JYP will also make its way over to Singapore for the show.
The appearance of the world’s hottest artists at this year’s MAMA also points to the newly upgraded show. Will.i.am of the Black Eyed Peas, Chinese pianist Lang Lang, ‘China’s Mariah Carey’ Zhang Liang Ying and Singaporean pop star Dick Lee have all confirmed they will be at the show.
Foreign fans have also shown an immense interest in the award show. Close to 6.9 million votes were cast this year, which is 13 times the 520,000 votes cast last year. Not just Korean fans but fans from all around the world participated in voting this year.
“This year’s MAMA has come a long way compared to last year, but there are definitely areas where it is lacking,” said a MAMA organizer. “Step by step, the MAMA is working its way towards becoming a prestigious award show that embraces all of Asia. We are passionately doing everything we can to globalize Korea’s cultural content and to foster the exchange of cultures between countries. Please keep an eye on the growth of MAMA.”
Photo credit: Kim Byung Kwan
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