HiteJinro in Discussion With Psy to Cast Him As Its Soju Model
Looks like the soju-chugging paid off handsomely for Psy.
After capping his stellar Seoul concert with a giant gulp of straight-from-the-bottle soju, it seems Psy has caught the interest of soju makers.
According to various reports, Psy is in discussion with HiteJinro, the producers behind the best-selling soju worldwide, in a lucrative deal to be its new model for its Chamiseul soju. Though Psy’s unscripted soju chug did bring some criticism and controversy, it seems the incident gave a jump in marketing for soju in general.
The deal is said to be in the billions of won range which, once more, reflects the staggering jump in name value Psy has achieved post-Gangnam Style.
Photo Credit: tvN