Romantic Comedies Major Box Office Flops This Month, Will December Be Better?
The three queens of romantic comedies Kim Ha Neul, Han Ye Seul and Lee Si Young failed to work their movie magic in their respective films, which were all released this month and—unable to break the one million mark—all big busts at the box office.
Runaway successes like Sunny,Detective K, The Crucible, Arrow, The Ultimate Weapon and Punch served to showcase the prestige and potential of the Korean film industry.
However, the three top actress’ recent releases fell incredibly flat at the box office. Even if the month of November is considered an off season, many film industry officials were left baffled by the fact that the films were unable to live up to expectations or, quite frankly, the actress’ names.
Couples, which was released on November 2, stars Lee, whose box office potential was recognized through film Dangerous Families, and Kim Ju Hyeok of Singles. According to the Korean Film Council’s Compiled Ticket Computer Network on November 21, however, the film only managed to draw a total of 340,000 moviegoers to theaters. Already going on four weeks since its release, it may be difficult to break the one million mark at this point. The film was overshadowed by Punch and Hollywood film Real Steel.
Kim Ha Neul and Jang Keun Suk’s You’re My Pet and Han Ye Seul and Song Joong Ki’s Love and Cash aren’t faring any better. Despite her rise to rom-com queen status through films Lovers of 6 Years and 7th Grade Civil Servant, Kim’s new film with hallyu star Jang is floundering at the box office.
Because her thriller Blind costarring actor Yoo Seung Ho, which was released in August, recorded impressive numbers, drawing three million people to theaters, the low numbers this time around were particularly disappointing. The rom-com, which was released on November 10, drew an unimpressive crowd of 400,000 people.
Love and Cash marks Han’s first project since the Spy Myeongwol fiasco, and it was also released on November 10, drawing 310,000 moviegoers so far. However, the film was swept under the rug as film Perfect Partner, featuring actress Kim Hye Sun in a steamy sex scene, stole the spotlight. Song Hye Gyo’s Today and So Ji Sub and Han Hyo Joo’s Always similarly failed to live up to the hype.
One film industry official said, “Many romantic comedies playing off of women’s fantasies of falling in love with a younger man were released with November’s Pepero Day in mind, but since they were all aiming for the same target, I think the results were poisonous. And going up against Hollywood films like Immortals, Real Steel and Moneyball, put them at a greater disadvantage. I’m hoping that the release of Son Ye Jin’s marked romantic comedy and Jang Dong Gun’s My Way in December will show off the Korean film industry’s strength once again.”
All eyes are on actress Son Ye Jin’s romantic comedy Chilling Romance, which is slated to be released on December 1. The actress, whose previous films include Classic, A Moment to Remember and Into the White Night, will star alongside actor Lee Min Ki in the upcoming film, and many are curious to see if she will be able to turn the disappointing November numbers around next month to become the true queen of romantic comedies.
Photo credit: Filament Pictures, Time Story, Lotte Entertainment, Sidua FNH, Sangsang Film
- Han Ye Seul 20111121 Kim Ha Neul 20111121 Jang Keun Suk 20111121 Song Joong Ki 20111121 Lee Si Young 20111121 You′re My Pet 20111121 Love and Cash 20111121 Son Ye Jin 20111121 Lee Min Ki 20111121 Chilling Romance 20111121 Couples 20111121