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JYJ Becomes Brand Rivals of TVXQ with Tony Moly Deal

Rating Rating more Three Stars

2012.09.17 11:13 Mwave Stewart Ho


The JYJ members will be serving as the face of cosmetics brand Tony Moly.

Cosmetics brand Tony Moly recently confirmed the global hallyu group had officially signed on to be the brand’s new spokesmodels.

Over the course of the next year, the JYJ members will serve as the cosmetics brand’s new models not only in Korea but in China, Taiwan, Singapore, Hong Kong, Thailand and more, excluding Japan.

JYJ Becomes Brand Rivals of TVXQ with Tony Moly Deal

Tony Moly’s marketing vice president Kim Seung Chul remarked on the new partnership saying, “JYJ is receiving widespread love in Korea and is the best hallyu star group both nominally and in reality. We anticipate JYJ will be a big boost in Tony Moly’s plans to enter the overseas markets.”

The initial television commercials and print ads for the brand featuring the JYJ members will begin airing and printed starting in October.

The JYJ members’ former group, DBSK (TVXQ), is currently serving as the spokesmodels for rival cosmetics brand Missha.

Photo Credit: C-Jes Entertainment

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