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Jun Ji Hyun’s Contract With Café Droptop Extended

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2012.08.29 10:54 Mwave Stewart Ho

Café Droptop, a coffee shop chain based in Korea, has extended its contract with Jun Ji Hyun.

The extension was announced on August 29. Jun Ji Hyun will continue to promote the brand, as she has been spending the past year appearing in television commercials, attending the opening of the chain’s new branches and holding autograph events for the group since its launching in April of last year.

The café has even come to be referred to by some as the ‘Jun Ji Hyun café’ while Jun Ji Hyun has taken an active approach to promoting the brand, even receiving barista lessons to help take part in special events for the brand.

Jun Ji Hyun’s Contract With Café Droptop Extended

A marketer for Café Droptop shared, “Amid the countless coffee stores in the market, having Jun Ji Hyun as our model gave us a safe anchor and it was revealed the use of her in our promotions helped speed up recognition of our brand which led us to extend our contract with her.”

Photo Credit: Café Droptop


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