What You Can Expect From This Year’s SIA Performances
The special performances at the 2011 Style Icon Awards (SIA) are expected to be just as stylish as the nominees at this year’s ceremony.
The award show, which is set to take place on November 3 at the CJ E&M Center in Seoul, celebrates Korea’s hottest style icons. Girls’ Generation’s special performance at this year’s show has garnered the most interest, and hallyu fans can expect East to meet West during the group’s surprise stage.
“We prepared a special outdoor stage for Girls’ Generation’s performance this year,” said Han Dong Chul, the head producer of the award show. “Girls’ Generation will shock and move [the audience] when it emerges [on stage].” Han continued, “Keep an eye out to see what kind of performance it will be. It will be a stage unlike anything one’s ever seen.”
There is much anticipation surrounding Kim Hyun Joong’s performance as well. Kim, who has amassed a huge following all over East Asia, will stand on stage with a sea of models from On Style’s Challenge! Supermodel Korea Season 2 to perform songs Do You Like That and Lucky Guy.
“The stage with Kim Hyun Joong and the models will be an extravagant performance that gives the Victoria Secret fashion shows a run for their money,” said a member of the production crew.
The eleven models will be dressed in pieces by the designers from On Style’s Project Runway Korea. From Nam Yong Sup and Choi Hye Jung of the show’s first season to season two winner Jung Go Woon and season three winner Shin Ju Yeon, the models will wear designs that express each designer’s aesthetic. The designers will also stand on stage after the performance.
“The large-scale collaboration performance with Kim Hyun Joong, Project Runway and Challenge! Supermodel Korea Season 2 will be a stylish performance appropriate for the 2011 Style Icon Awards,” said the producer.
There is another performance that has been attracting a lot of attention, and it is the special stage the Superstar K3 contestants are expected to put on. The eliminated Top 11 contestants, including Lee Gun Yul, Lee Jung Ah and Shin Ji Su, are expected to return for the performance.
An SIA producer explained, “The contestants will show their distinct personalities that they were unable to fully show during the auditions through this performance.” The contestants are currently rehearsing for the special performance.
Singer and actor Park Jae Bum is also expected to get the crowd moving with cover performances of popular dance songs. He will perform Kim Sung Jae’s To Put Into Words, Yoo Seung Jun’s Passion and Clon’s Come Back, and many are excited to see how Park will add his own twist to the hit songs. Park will also perform his latest single Girlfriend for the first time.
Dynamic Duo will also put on a special performance at the award show this year. The rap duo will perform new single Hot Friday for the first time. The show’s producer said Dynamic Duo’s energetic performance is most appropriate for the night’s festivities.
Style trendsetter Kim Min Jun, chic fashionista Cha Ye Ryun and Park Young Rin will host the SIA this year, and expectations are high for the three MCs.
Furthermore, the SIA will be held at a special venue this year. A special stage has been set up just for the event at the CJ E&M Center lobby, and it’s all about style rather than size this year. From the outdoor red carpet stage to the main stage in the lobby and a live studio stage indoors, the award ceremony will unfold on these three, color-coordinated stages.
The stars and attendants will be able to watch the show together from the main stage seats, while the standing section will enable audience members to see their favorite stars up close. Producer Han said, “As it’s a stage celebrating the style icon winners at the award ceremony, it will be a stylish and extravagant production.” He added, “Please be sure to watch it.”
The SIA, which is in its fourth year, is an award show that is shifting the paradigm of fashion. This year, ten style leaders will receive ‘Style Icon’ awards, including the Style Icon of the Year award.
The show will be broadcast live on CJ E&M’s lifestyle channels On Style, XTM, O’live and Story On, as well as tvN, Mnet and Internet TV channel tving.
Translation credit: Nancy Lee
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