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[Video] Wall Street Journal Analyzes Why ‘Gangnam Style’ Went Viral

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2012.08.10 17:30 Mwave Grace Danbi Hong

The Gangnam Style phenomenon continues

With more than 22 million views as of August 10, Wall Street Journal (WSJ) took some time to analyze why Psy’s Gangnam Style went viral, spreading throughout the world.

Currently stationed in Seoul, WSJ reporter, Evan Ramstad briefly went over why Gangnam Style has become the song of the summer.

[Video] Wall Street Journal Analyzes Why ‘Gangnam Style’ Went Viral

“So many K-pop videos are so serious and it’s sort of like Korean society in general, where everyone wants to be good and so the videos end up being super produced and overly produced,” says Ramstad. “What Gangnam Style does is kind of stick a pin in that balloon. He does everything conventional and then the camera backs away and he’s actually doing it in a funny setting.”

Ramstad then went onto say that Gangnam Style’s popularity overseas is based off the memorable dancing and curiosity that’s provoked with its humor.

“It is really striking, though, that K-pop is resonating with people all throughout the region.”

Check out the rest of the video here!

Photo Credit: Wall Street Journal

Psy 20120810
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